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🧠 When to Throw Conventional Wisdom Out the Door

September 10, 2025
Teach your kids to invest -- they'll be successful no matter what career they choose.
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Welcome to Long-Term Mindset, the Wednesday newsletter that helps you invest better.

Today's Issue Read Time: <2 minutes

  • Lesson: It's about more than money
  • Timeless Content: The Paradox of Choice
  • Stock Dive *NEW*: Check out our new section!
  • Resource: Accenture CEO Talks A.I.
  • And more!

Which stock should we research next?​

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On Tuesday, September 16th at 12:00 PM (Noon) EDT, we will research a stock from scratch live using our custom AI prompts, and we want you to pick the stock.

Which stock should we research live?
AMD - Advanced Micro Devices
HOOD - Robinhood
NVO - Novo Nordisk
DIS - Disney

We'll announce the winner on Friday, Sept 12th.

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**By voting, you'll automatically be included in the webinar notification emails!

Friends,

Seven years ago, I (Stoffel, here) made one of the most questionable financial decisions of my life.

We had just welcomed a second child into our family; we decided to turn our duplex into a single family home (which included a loss of rent); and I had taken considerable time off work to be with everyone.

We were bleeding lots of money from our savings.

In the middle of all this, my five-year-old daughter became an ardent Milwaukee Brewers fan. She knew everything about the team. She could sit through all nine innings transfixed. Suddenly, her and I were spending lots of quality time at Brewers' games.

Game 7 of the 2018 NLCSA

As luck would have it, the team did exceptionally well that year.

In fact, on October 20, 2018 -- for just the second time in the team's history -- the Brewers were playing a game that could send them to the World Series.

I'd entertained buying tickets. But the prices were (to me) astronomical -- more than $600 apiece. WAY outside of our budget.

But for a moment, I changed my lens. I thought about the past, and the future -- and what matters most over the long term.

  • Throughout my childhood, this team only had one good year. My dad somehow knew that would be the case. He brought us to every game he could that fall. It remains one of my fondest childhood memories.
  • Ten years in the future, any strain this put us in would likely be a distant memory (it was a one-time event). If I could decide what my future self would most regret, it would be not going to the game.

And so we bit the bullet and spent over $1,000 we couldn't afford to lose.

The immediate result: heartbreak. The Brewers lost to the Dodgers; the season ended; it was a long ride home.

And yet, I'd argue that was (easily) the best money I've ever spent.

Seven years later, it turns out I was right: times were tight, but we cut back and recouped our losses.

And the investment has continued to pay dividends.

It's so easy to fall into a trap as investors: prioritize long-term stock returns above all else. But when we think about long-term investments, we have to be sure we aren't making a fatal error.

The most important investments never show up in our brokerage accounts. They show up in our relationships.

Recently, my daughter shared that though they lost, going to that game was one of her fondest memories. I can't imagine a more worthy measure of what types of returns really matter in life than that.

Wishing you investing success,

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Brian Feroldi, Brian Stoffel, & Brian Withers

Long-Term Mindset

One simple graphic

One piece of timeless content

Investors have more options than ever before. That's a good thing, right? Ben Carlson doesn't think so -- read his perspective about the paradox of choice.

One Stock Dive

​Fiscal.ai has introduced a new feature for premium users, enabling them to generate AI-powered stock research reports. We've looked at them and we think they are fantastic.

We've received permission to share one deep dive report with our audience each week for free. This week, we're highlighting SoFi Technologies, Inc. (NASDAQ:SOFI), a requested stock from one of you! Click the button below for free access:

Yes! I Want The Research Report!

One resource

Accenture CEO Julie Sweet is on the front lines of implementing AI initiatives in Fortune 500 companies. Fortune recently interviewed her to ask how she and her customers are dealing with the incredible opportunity of A.I.

One quote

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Brian Feroldi

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Brian Stoffel

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Brian Withers

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